Do you know that the website represents your company? Of course, we don’t want our brand to look confusing and excessively casual; hence website content should be attractive and well written.
Unsystematic content will make your website lose sales no matter how good your product is.
We are all aware of this fact that content is the king, and bad quality content can negatively affect the brand as people might lose trust.
But first, let us understand who a web content writer is?
A web content writer is a person who specializes in providing valuable and relevant content for websites.
It is the sole responsibility of the website content writer in creating unique content for the site.
ROLE AND RESPONSIBILITY OF WEBSITE CONTENT WRITER:
A website content writer is required to create new and innovative content from scratch, depending on the company and requirement.
Moreover, a content writer is also expected to manage and look after the social media platform. Right from creating engaging content to developing new ideas to attract the audience, the content writer has to do all.
First and foremost content writer has to be aware of his/her target audience and then develop user-friendly content according to the target audience. After that comes the optimization technique.
The content that web content writers develop should be engaging and should be framed in such a way that the visitors get all the required information in one glance efficiently and promptly.
SKILLS REQUIRED FOR CONTENT WRITER:
We all know that content development is all about putting forward excellent and valuable content for the website. Thorough content requires analysis and research work.
Let’s break down the qualities that companies look for in a content writer:
- A keen eye to even minute details.
- Should possess excellent command over English.
- The content writer should have the ability to create motivating and engaging content.
- Should be able to deliver content under deadlines.
- Basic analytical skills.
Quick tips for web writing content:
1: Make sure, to begin with, keyword research:
Before you jump into writing the first essential step is to know what you will be writing about. Keyword research, no doubt, is an integral part of digital marketing.
SEO keyword research will help you understand what topic Google and your audience find relevant.
Moreover, it tells you about your competitors content strategy and perfectly cumulates your strength and weakness, which help you to optimize content to bring traffic as a whole.
2: Do not start stuffing keywords in your content:
Keyword stuffing makes your content look untrustworthy. You need to distribute content evenly in your content. Keyword cramming will make your pages go down and will create a low-quality page.
You need to frame content in such a way that Google and audience understand it. Keyword Stuffing could also lead to Search Engine Penalties.
3: Add proper and compelling CTA (Call to Action):
You need to know what you call to action should be like. CTA should be compelling enough to attract people to call to action.
You need to connect marketing goal with a proper call to action. Add a call to action (CTA) in your blog post or landing pages.
But when you are framing call to action, make sure to put yourself in the reader’s shoe.
Like for instance, how would you convince the users and how would to convert the goals. In the end, understand that you are writing for your audience and not for yourself.
4: Always add a hyperlink to your sources:
Make sure to hyperlink to your website. It is basic internet etiquette and always chooses an open link to another window option if you are concerned about the website traffic.
5: You should know how to make the reader fall in love with your content:
Many essential things go into writing the most valuable and noteworthy content. Plan and time your content effectively. While writing content makes sure to connect with the readers.
Your choice and style should emphasize your action. Make sure not to use the passive voice in your sentence. It will make your sentence sound less exciting.
6: Remember your sentence style:
Try using short sentences. Remember, a short sentence gets more attention. Longer sentences are more complex.
These minute things will make your content all the more attractive and more readable to the users.
7: Keep your content short:
An important point to note: Keep your sentences short and divide it into smaller paragraphs as the context more comfortable to read.
A five-line section is impressive but keeping three-line paragraph is excellent.
8: Keep updating the links:
Internal links form an essential part of the content. Link to other pages of your site to boost your websites SEO as it will give readers useful information will increase the page view and will help your content stay fresh.
9: Do not forget SEO:
SEO is the best practice. We know that repeating SEO keywords isn’t just enough. One need to use related keyword phrases, as well.
Right from using it in H2, URL, meta description and even in the alt tags of the images.
10: A great introduction is must:
Writing an excellent presentation can be sometimes tricky. If the opening is dull and boring, then it will make the readers skip from the beginning.
If you want to warm up, the readers make the introduction interesting and captivating.
The very first sentence of the content represents your website.
Every content that you frame should tell the readers why they would put their time and energy into reading it.
Let us now understand what website copywriting is:
Website copywriting is writing for the web. In which a person writes content online, creates innovative social media post and various marketing materials.
One should know that writing for the internet is complete than writing content offline. When it comes to website copywriting, your copy needs to work on various modes such as desktop, tablets and smart TV as well so that people can read the stuff correctly and without any difficulty.
What are the best practices that one should follow?
- Come up with alluring headlines: Now we all are aware of this that headlines are the first thing that makes people decide whether they want to stick to your content or not.
- It is the first impression that visitors should be able to make. Good headlines will lead to more shares. Moreover, one should stick to these four rules while writing headlines:
- Make headline very specific
- Should be able to create urgency
- The headline should be such that it demonstrates that the content is useful
- Create urgency
- Structure of the content properly: Create engaging content. It should be such that it is easy to follow and understand.
- Create that trust you need to form content that is very well framed. Moreover use subheadings to break the material.
- Buzzsumo is a tool that will help you structure the content. But don’t forget to add a call to action button and every piece should end with it.
Let us now discuss the difference between content writing and copywriting.
The main goal of SEO content writing is to generate organic traffic with the help of a search engine, and the primary purpose of website copywriting is to convert traffic into leads and sales.
But in the end both copywriting and SEO content writing is capable of doing both the things. In general, make your content easier to read and keep the reading level slow.
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