How to craft perfect content flow for your website as per the target audience?
A niche is a particular set of ideas, interests, products, or services which appeals to a definite fragment of society. Your line of products and services may cater to a large section of people or a small fragment. However, it will always cater to a particular variety of people. If you happen to create educational content, it is quite obvious that your targeted audience would-be students.
While creating the Perfect Content Flow on your website, you need to remember how your website can cater best to your targeted audience. However, it is easier said than done. One of the most crucial aspects of curating your content is by creating new ideas. Write something new while maintaining your niche.
You are not required to find out newer topics but convey a new perspective on your niche. Tell people a story that has never been told by anyone else in the same niche. You will have to find out a niche topic that has not been talked about much. Then with this content, you need to drive audiences from those niche topics to your website by still making sense to your audience.
Finding a niche topic
At first, it may feel like finding a needle in a haystack. But, it’s not that difficult either. All you have to do is to find a broader base to begin with. Once you have an idea about the range of topics, you can turn into your advantage, pull the threads, and narrow your choices. You need to find niche topics that cater to the new audience while having relevance to your existing audience.
For example, if you happen to provide marketing services, it is natural that you have been spilling beans on marketing. However, if you narrow it further down to businesses or topics which cater to even smaller niches, it can drive traffic.
If you post various tips and tricks on marketing, you can now specify marketing tips for specific items like shoe companies or garages. Everything needs to be marketed. By catering to audiences like small business houses and local shops, you can create leads and easily create audiences.
Since these topics have an even more specialized audience, it would mean fewer amount of shares. However, your chances of acquiring long-tail traffic are usually higher.
Here is the fun part. When you write content on established niches, your content will have to work hard with the existing blogs from other websites. And, not just the ones which are existing but also the ones which will be uploaded by others pretty soon. However, if you write blogs on a narrower niche catering to an even smaller audience, it will constantly generate traffic.
Maybe, the topics concentrating on a narrower niche will not have the same amount of social media shares. But, these blogs will have much less competition. People looking to find ways to market their local business in a particular sub-niche will end up on your blog.
As soon as the new audience reaches your website (because of the sub-niche), provide excellent CTA buttons on those pages, and lure them to other parts of your website. We understand that you would prefer building content that will give you leads. However, special content audiences will bring in a fresh influx of web traffic. The most important part of this is you need to link the new posts to your line of services or products.
Strengthen your sub-niche posts
- You can always reach out to those websites which deal with ideas near about to what your new sub-niche blog is about. It need not necessarily be a smaller website, though. Larger websites love new ideas and blog posts that bring about a different perspective on their primary niche.
- Make a list of websites which has a closer resemblance to your sub-niche topic. Get yourself backlinks, which will connect their website to your website.
New Horizons from time to time
- We mean reaching out to newer niche audiences from time to time. It is great to cater to your own niche audience. However, writing blogs that may attract other niche audiences won’t make anything bad for you. But make sure that the newer blogs are somehow related to your line of products and services.
- If you thought that people would use your content in one particular way, you could give them Perfect Content Flow and other areas where they can apply your content.
You do not need to make up niche topics from scratch, either. All you need to do is link the newer ideas and perspective to your niche audience. Write and curate your niche blogs in such a way that you can link or connect the sub-niche to your niche.