How to write content that actually converts?
Content marketing has been the core of every discussion when it comes to reaching more people. At the very core, we would like to publish content that will bring us a better business. Nowadays, every business has its website with a blog page. Needless to say, everyone wants to be in on the advantages of the internet.
However, not everyone or every website we come across makes a mark on us! There may be hundreds of parameters why we do not ultimately go ahead with a particular purchase from a particular website. But, there are certain things that websites can do to convert web traffic (including us) into real-life sales.
Here are a few tips for you, which will help you write content with the power to convert web traffic into potential leads and ultimate sale.
Play with your reader’s mind!
You can gain better acceptance through emotional writing more than any other variance. You can always use emotion as the base to motivate your readers. Great content writing will make someone desire the things you are writing about.
Tell people that they are missing out on something that others are doing already. This will act as peer pressure. Lure your audience into your web page by promising to give them information about something they do not know. They will come right in, every time, because people love to know more and better. People hate missing out on something.
What’s the urgency?
You need to create a sense of urgency before people reach your content. Maintain the urgency when they are on your blog. Once they are in, they will keep reading and find out why they needed to know this piece of information more than scrolling on Instagram.
Bringing relevant content is of paramount importance. You need to segregate your audience into tiny fragments and then optimize your content that actually converts accordingly. Not everyone would prefer the same story told in the same way. More importantly, not all content is a cup of coffee for everyone as a group.
You can create eBooks for people segregated into tiny fragments and show them why your line of products or services is relevant to them. Segregate people based on their qualifications and knowledge about your niche, age, gender, and locations.
Local activities, events, and festivities matter to people. Always include the element of the world outside to locally target people, giving them an extra edge or privilege over other readers.
Clarity is important
Write in a way that your audience understands easily. Be clear and choose your words accordingly. If you have been writing blogs, you probably know that effective communication is more important than displaying how many extravagant words you know. Writing blogs is not a testament to your sense of vocabulary.
If you use lucid and clear language, people will have less confusion regarding what you meant. It is one thing to have clarity of language and another to have a proper thought process flow.
The flow of information to any writing is crucial. Go step by step. Make sure people understand that they are indeed reading what they expected to read when they entered your website. Use bulletin points, check boxes, proper introductions, subheadings, and CTA buttons.
If you cannot impress a sense of trust in your audience, you will not be taken seriously. After all, why should they trust you? There are thousands of webpages talking about the same things.
If you want people to stick around, you need to reduce their anxiety. You need to write content in such a manner that they trust you enough to download your eBook or visit websites as per your recommendations.
Write from personal experiences as if you have a one on one conversation. Moreover, empathize with their difficulties and do not show mere sympathies. Show them who you are by including your head-shot. Behave more like a human being with flesh and wounds instead of being a gimmicky robot.
Remove all possible distractions.
Internal linking of your blogs sounds great but requires some practice. When you link your blog with a primary CTA button, be very aware of what other links you are using on the page. You would prefer your readers to walk right into the CTA button, which relates to the blog they were reading instead of wandering into a completely unrelated set of topics. This will hurt your conversion rates badly, especially if the new page is unoptimized.
Start using people who can be trusted vastly since they have been working in the same field for years. If you have a blog on android updates, would you not prefer Sundar Pichai to show his face sometimes? Interviews, guest blogs, and testimonials are perfect for conversions.
Don’t be like a door-to-door salesperson who we have all learned to ignore. Give your advice, but do not force someone to click a link or buy something. Lastly, do not forget to use CTA buttons and have SEO optimized website.